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A Bittersweet Life

Described as ‘organic, beautifully brutal and refreshingly realistic’ by critics, A Bittersweet Life is a highly cultural
and ruthlessly violent film, based upon the ethical codes in the Korean mob and how they clash with personal morality.

Shot from the film, depicting Sun-woo (Byung-hun Lee) standing bloodied and battered in a dark corridor

We were invited by Sony Pictures and Tartan Films to design a series of interactive menus for the film, set to be released on a Special Edition DVD 2 disc set.

Our final work is strongly based on pace, contrast and light, all hugely important elements from the film that help create high levels of drama and suspense. Containing a distinct intro and loop section on each disk, the menus adopt a slow, calm feel, with a contrasting fast-paced montage of frantic scenes from the film.

  • Services

    Logo creation
    Animation & interface design
    Packaging
  • Client

    Sony Pictures
A Bittersweet Life logo, written in a white and blood red serif font surrounded and masked by smoke on a black background
Close up detail of the A Bittersweet Life logo, written in a white and blood red serif font surrounded and masked by smoke on a black background
Interactive scene selection menu from the DVD, featuring scene titles in a white serif font surrounded and masked by smoke on a black background
Six shots from the A Bittersweet Life film and interactive DVD menus, released by Sony Pictures
3D render of a dark grey open DVD case, with pull-out leaflet on the left hand side and DVD on the right

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