Spyscape is a $50 million, 60,000-square-foot spying and espionage museum in Manhattan, New York,
but its clunky and dated website wasn't reflective of the modern, labyrinthine interior landscape.
Drawing inspiration from the current brand guidelines, the interior design of the museum,
exhibition space and the Spyscape logo itself, we centred our design language around a dot matrix pattern. This rigid grid system, along with the contemporary look and minimalist colour palette,
helps to elevate the existing Spyscape brand and promote ticket sales.
This was our original art direction for the website design. Unfortunately we didn't win the pitch and weren't able to turn it into a fully built user interface, but we love how the concept turned out.