Screen

I Spy

Spyscape is a $50 million, 60,000-square-foot spying and espionage museum in Manhattan, New York,
but its clunky and dated website wasn't reflective of the modern, labyrinthine interior landscape.

Colour image of a female visitor to the museum, crouching down inside a dark room surrounded by vivid green laser beams and light dots on the walls

Drawing inspiration from the current brand guidelines, the interior design of the museum,
exhibition space and the Spyscape logo itself, we centred our design language around a dot matrix pattern. This rigid grid system, along with the contemporary look and minimalist colour palette,
helps to elevate the existing Spyscape brand and promote ticket sales.

This was our original art direction for the website design. Unfortunately we didn't win the pitch and weren't able to turn it into a fully built user interface, but we love how the concept turned out.

  • Services

    Wireframing
    Web design & development
    Interface design

  • Client

    Spyscape
Final render of the responsive Spyscape website, shown on desktop, tablet and mobile phone on a light grey background
Full screen colour image of the Spyscape museum, designed in cool grey hues with polished concrete floors, black cabinets and white, illuminated walkway strips of light
Final render of the 007 James Bond Spyscape page, showcasing a full width image carousel, overview of the 007 experience and featured alternative exhibitions
Close up of the 007 James Bond Spyscape page, highlighting how the design layout matches the dot matrix background pattern
Full designs of the Spyscape homepage, including 'Global HQ' hero, client quote and introduction to the various exhibitions and experiences
Full screen colour image of the 'Spy Shop' gift shop, designed in cool grey hues with polished concrete floors, black cabinets and white, illuminated display stands
Three webpage designs from the visitor information section of the site, including opening hours, travel information and 'Plan your Visit' overview
Three webpage designs from the colocation calculator section of the site, a visual form that users can complete in order to receive a tailored quote for services
Suite of new Spyscape iconography, in white, laid out in a 5 x 4 grid on a black background
Three mobile phone mockups, featuring an introduction to the Spy Roles exhibition, ticket promo section and overview of the Spyscape Spy Shop
A mobile phone mockup of a horizontally scrollable card module, featuring three alternative attractions at Spyscape – 007 Online, the Museum and Spyscape Experience
Three mobile phone mockups, featuring an introduction to the 007 James Bond exhibition, client quote and overview of the Spyscape museum

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