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Odds On

BetStars, the sports division of the world’s largest online gambling company – PokerStars,
asked us to redesign and modernise their existing sports e-newsletter offering.

Real Madrid footballer Sergio Ramos wearing a white football shirt and captain's armband, celebrating after scoring a goal

Sent to a database of over 45,000 customers on a weekly basis, the mailers primarily promote football-related content – made up of match previews, stats, player/manager interviews, news stories and polls – but they also serve to strategically encourage bet placement and brand engagement.

After analysing behaviour, bounce rates, written content and messaging on the existing e-newsletters, we consolidated the type of available content, increased the prominence of high value betting offers and designed a framework that brought hierarchy and improved legibility to the layout.

  • Services

    UX research & analysis
    Newsletter design & development
    Content strategy
  • Client

    PokerStars
BetStars mailer wireframes for a sports eShot, featuring live odds and football articles
BetStars email design for a sports newsletter, featuring live odds and football articles
Real Madrid footballer Sergio Ramos wearing a white football shirt, celebrating after scoring a goal in El Clasico against Barcelona
El Clasico email hero header featuring live sports odds on Lionel Messi scoring, plus Andres Iniesta memorable moments
Suite of 3 PokerStars mailer designs, featuring La Liga, Premier League and FA Cup action, goals, gossip and fixtures
El Clasico email hero header inside an email client mockup
2 BetStars email designs, featuring Derby Day, Man Utd v Man City and FA Cup action, deadline gossip and fixtures

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