Screen

Perfect Soilmates

As one of the world's leading soil and plant experts, Novihum needed a new online presence
that would better reflect their revolutionary soil enhancers, global presence and patented production process.

Close-up shot of male farmer, running his hands through a field of corn on a warm summer evening

By combining lignite, ammonia and oxygen, Novihum have developed a range of stable humus concentrates that improve soil health, create higher yields and harvest quality, and help plants develop a greater resilience to environmental stress.

Built using a strict design language that elevates Novihum's existing visual identity, the new site strongly promotes the company's USP's – their proven soil-enhancing products, innovative technology and state-of-the-art manufacturing processes.

  • Services

    Wireframing
    Web design & development
    Interface design
  • Website

    Visit website
Final render of the responsive Novihum website, shown on desktop, tablet and mobile phone on a light grey background
Notes and hand-written annotations, detailing user personas for an ornamental grower, specialty crop farmer and agricultural distributor
Overview of various website symbols and components used in the design of the site, including colour palette, button states, text styles and forms
Notes and hand-written annotations, detailing a proposed multi-product structure of the website primary navigation on a light grey background
Animated GIF of an email address text form field on a dark purple background
Final render of the homepage, showcasing the benefits, product range and technology of Novihum mocked up inside an Apple MacBook Pro
Full character set of the new typography used in the revised Novihum brand
Full design of the features and benefits webpage, including top level statistics, table of characteristics and suitable applications on white and dark purple backgrounds
Notes and hand-written annotations, detailing the proposed sales journey for potential and existing customers within the new website
Full screen, close-up shot of a woman holding a pile of dry soil in her cupped hands, against a summery, blurred backdrop
Three webpage designs, showcasing the news section, Argil Extra product page and 'About Us' page on a light grey background
Iconography construction on a 24 x 24px grid, showing a gold line icon of a wheelbarrow on a white background
Six line icons representing perennials, landscaping, row crops, seedlings, specialty crops and ornamentals, shown in gold on a dark purple background
Notes and hand-written annotations, detailing the proposed footer structure of the new Novihum website
Two mobile phone mockups of the mobile homepage design, featuring the benefits of Novihum and 'Grow with Heart and Soil' hero
Full screen shot of a male farmer, running his hands through a field of corn on a warm summer evening
Three mobile phone mockups of the 'Field Tests' and 'Benefits' pages, featuring data charts and analysis, and gold application icons on a dark purple background
A mobile phone mockup of a horizontally scrollable product family module, featuring the five Novihum products – 25, Fine, Dispersa, Argil and Argil Extra - in a row as a sequence of cards
Three mobile phone mockups, featuring top level statistics in olive green, a customer quote in white text and gold quotation marks on a dark background, and an image of a field at dusk

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