Brand | Events/Experiential | Print
On 16 April this year, 100 willing and able poker players from across the globe (willing at least to remove their clothes
and raise tons of money for charity) joined the inaugural World Series Strip Poker tournament.
The brainchild of Barry Shrier, an American technology entrepreneur and inventor, WSSP was born to raise awareness and money for a charity close to Barry’s heart – Skcin. Seeing a link between skin cancer and the concept of strip poker, Barry asked Juice London to name and brand a new company who would organise tournaments countrywide.
With a focus on offline collateral and branded merchandise, we designed a whole range of items in time for launch. This included the WSSP logo, business card, letterhead and envelopes, as well as posters, t-shirts, poker chips and playing cards.