Child's Play

The Cybersmart team within ACMA is responsible for helping kids of all ages, parents and teachers
understand how to keep children safe from dangers on the web, social media and the threat of cyber bullying.

The main character Zippep, sat above a red curved banner and circus tent in the starry night's sky

We helped ACMA revitalise their cyber safety offering by designing and producing a game to engage with children and help them learn about online safety. To maximise accessibility, it needed to be available for play online, on iOS and Android.

By designing the education plan as the first step in the project, emphasis on the learning experience became the focus. We then began to focus on how the game looked and played.

After exploring different visual styles and identifying a gender neutral concept, we enlisted one of the world’s premier Illustrators, Caitlin Ziegler. Together, we created beautiful characters and the world of the ‘Astro Circus’ – an outer-space theme park run by ringmaster and game narrator, Zippep.

  • Services

    UX and interface design
  • Client

Early black and white sketches of the main Astro Circus logo, drawn using a black felt tip pen
Three characters from the game stood on a table, including a teal elephant, ginger-haired boy and a yellow square-headed lion
'Select your character' screen within the game, featuring Bibex, an alien with green curly hair and baby blue tights
Blue post-it notes stuck to a whiteboard, of scribbles and annotations written during the planning phase of the project
Close up image of two children's fingers tapping on part of the game on an iPad screen
Chld holding a white iPad, with Zippep's Astro Circus homepage on screen

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