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The Cybersmart team within ACMA is responsible for helping kids of all ages, parents and teachers
understand how to keep children safe from dangers on the web, social media and the threat of cyber bullying.
We helped ACMA revitalise their cyber safety offering by designing and producing a game to engage with children and help them learn about online safety. To maximise accessibility, it needed to be available for play online, on iOS and Android.
By designing the education plan as the first step in the project, emphasis on the learning experience became the focus. We then began to focus on how the game looked and played.
After exploring different visual styles and identifying a gender neutral concept, we enlisted one of the world’s premier Illustrators, Caitlin Ziegler. Together, we created beautiful characters and the world of the ‘Astro Circus’ – an outer-space theme park run by ringmaster and game narrator, Zippep.