Events/Experiential | Screen
Lucca Comics & Games is an annual comic book and gaming convention in Tuscany.
It is the largest comics festival in Europe, the second biggest in the world, and we helped NVIDIA become the star of the show.
With a captive audience of almost 500,000 people, NVIDIA wanted to use the convention as an opportunity to engage with their core audience and promote their brand, their tech and their world-famous GeForce GTX graphics cards.
We designed and built a mobile game for both Android and iOS, centred around social media, that would engage people with NVIDIA in a fun and interactive way.
After strategically placing 10 branded totems around Lucca city, users of the app had to hunt these down and use the in-built augmented reality technology to snap a picture of themselves at each position. They were then asked to share these pictures on social media in order to win a prize – a pass to the Ultimate VR Experience.