Brand  |  Events/Experiential  |  Print  |  Screen

Diamond in the Rough

Juice London were invited by Safetykleen to name, brand and implement their annual sales incentive programme,
aimed at recognising and rewarding the top 40 sales staff from across the country.

Simple vector shape of a diamond, coloured emerald green and split into triangles on a geometric light sand background

With the prize set as a 5-day, action packed trip to the Emerald Coast in Sardinia, we created a suite of marketing material to promote the incentive campaign, centred around the glitz, glamour and emerald green seas that this part of the world is famous for.

We designed and built online and offline communications, including winners invitations, a dedicated website, travel wallets, luggage tags and personalised trip programme. This ensured we could offer a complete engagement solution to the client.

  • Services

    Logo & identity design
    Brochure layout & print management
    UX & interface design
  • Client

Female hand holding the front side of a Hidden Gems winners card, which features The Hidden Gems logo in light beige on top of a geometric emerald green background
Female hand holding a Hidden Gems winners card, which contratulates them for securing a place on the much coveted incentive trip to the Emerald Coast, Sardinia and invites them to visit a website for further details
Homepage design of the Safetykleen incentive programme website, featuring a full viewport image of the Emerald Coast and welcoming users to their 'piece of paradise'
Full webpage design of the 'Hotels and Activities' section of the website, with details and images of the accommodation and experiences guests will enjoy set against a dark green background
Full screen image of a photo of the Cala Di Volpe Hotel, in Sardinia, with a thatched roof walkway and rough rendered buildings covered in pastel pink and yellow textures
Front side and opened mockup of a branded travel wallet, containing a personalised welcome note to the winner and their partner, plus flight tickets and luggage tags
Front and back view of a personalised luggage tag, emerald green on one side with the incentive Hidden Gems logo and white on the reverse
Full screen image of a photo of the Cala Di Volpe Hotel, featuring roughly rendered, beige buildings with terracotta tile roofs looking out over the hotel gardens and sweeping bay
Front cover of a winner's welcome booklet, given them on arrival at the hotel and full of useful information about their stay
Opening spread of a winner's welcome booklet, featuring a double page image of turquoise water in a sandy bay and white sailing boats in the distance
Double page spread of a winner's welcome booklet, featuring information about the Cala Di Volpe Hotel on the left page and a photo of it on the right

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