Brand  |  Screen

Sweet Dreams

Hertz have over 90 years’ experience in car and van rentals, with locations in 145 countries.
As part of a strategy to expand their product range, Hertz wanted to create a premium service offering for their customers.

Profile shot of an orange Lamborghini Aventador Coupè with a dark concrete and metal backdrop

Known as 'The Dream Collection', the service allows people to hire prestige, luxury and supercar vehicles from some of the world’s most iconic automotive brands.

With an initial rollout planned across the UK, France and Italy, Juice London created the multi-lingual website from the ground up. Once the IA and content strategy had been finalised, and the user journey refined, we designed the complete look and feel across desktop, tablet and mobile.

  • Services

    Interface design
    Web design & development
    SEO strategy

  • Client

    Hertz
Full viewport wireframe of the Hertz Dream Collection homepage hero, on a 3D render of an Apple MacBook laptop
Hand drawn wireframe of the homepage showcasing the collection, in black and white with yellow accents on a black background
Hand drawn wireframe of the homepage showcasing country, car type and marque search filters, in black and white with yellow accents on a black background
Final render of the responsive Hertz Dream Collection website, shown on desktop, tablet and mobile phone on a light grey background
Full designs of the homepage and car collection webpages, including quote form and supercar thumbnails on a black background
Final render of the expanded search filter section, showcasing a country selector, manufacturer logo thumbnails, car type selector and yellow slider components on a black background
Lamborghini Huracán landing page, featuring top speed, 0–60 time, horsepower and engine specs, as well as daily hire price details
Two mobile phone mockups of the mobile navigation and collection page designs, featuring a rear picture of a red Ferrari La Ferrari
Three mobile phone mockups of the search filter page, featuring a country selector, manufacturer logos, car type selector and yellow slider components on a black background

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