Brand  |  Events/Experiential  |  Print

Tailoring Tomorrow

Working in collaboration with corporate events agency cievents, Juice London developed the full concept,
proposal and design identity for a one day conference for renowned furniture brand DFS.

Main 'Tailoring Tomorrow' logo and accompanying tagline in white text, stitched into a purple and pink fabric background

With a focus on British manufacturing, DFS' aspirations of future expansion into a global brand and the vision of a bespoke solution for every customer, we devised a concept based upon the idea of ‘Tailoring Tomorrow’.

Inspired by the four pillar strategy at DFS, we created the tagline ‘solutions for a successful future’ and designed a modern look and feel to complement it. Using DFS’ brand colours, the final designs create a real sense of forward thinking, quality manufacturing and optimism.

Our work included a full proposal and costings brochure, event branding, pre-event communications, delegate collateral including name badges and lanyards, venue signage and full stage designs.

  • Services

    Logo & identity design
    Delegate collateral
    Signage
  • Client

    DFS
Hardback front cover of the square DFS proposal brochure, wrapped in a purple and pink coloured fabric
Inside front cover and opening spread of the DFS furniture proposal, featuring the table of contents and an image of a DFS sofa
The tagline 'consistency is far better than rare moments of greatness' in white text with purple quote marks on an image of a DFS sofa
Pre-event communications, including a white and pink/purple delegate invitation and globe logo
Close-up image of the proposal brochure, featuring a visual of a delegate lanyard and vibrant venue shots
Four overviews and headshots of suggested keynote speakers and personalities who could host the event, including Justin King and Sir Stuart Rose
Full spread image of the inside of Magna, an iconic former steel works near Sheffield converted into an events venue
Visuals of post event communications to help maintain delegate engagement, including branded event summary booklet
Close-up image of the proposal brochure, featuring evening entertainmnet acts such as Troy the magician
Hardback back cover of the square DFS proposal brochure, wrapped in a purple and pink coloured fabric

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